CPM stands for “Cost per thousand impressions” and is a common advertising metric used in many industries, including real estate. In real estate, CPM refers to the cost an advertiser pays for every thousand times their ad is displayed or viewed by a potential customer.
For example, if an advertiser pays $10 CPM for an online ad and the ad is displayed 10,000 times, the total cost would be $100. The CPM can vary based on factors such as the type of ad, the target audience, and the platform on which the ad is displayed.
In the context of real estate, CPM can be used to measure the effectiveness of an advertising campaign by tracking how many times an ad is displayed or viewed by potential buyers or renters. It can help real estate agents and companies to optimize their advertising budget and focus on the most effective channels and strategies for reaching their target audience.